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Duro Olowu

About the Designer | Duro Olowu

Born in Lagos to a Nigerian father and a Jamaican mother, Duro Olowu started off pursuing a career in Law. It’s a good thing he gave that up to pursue a career in fashion!

He has since impressed the world with his vibrant mix of African prints, bohemian shapes, and striking color combinations. A high-waisted patchwork boho dress—known as the “Duro”—put the brand on the fashion map, and became a cult item in 2005 after being discovered by American Vogue editor Sally Singer and Julie Gilhart of Barneys.

His designs were an instant hit with fashion editors and buyers worldwide. It includes the now famous signature “Duro dress” with its empire waist and billowing sleeves in vibrant mixed silk prints, which was hailed both the American and British Vogue as the dress of the year.

Only 12 months later, he won the prestigious “New Designer of the Year” award at the British Fashion Awards 2005. The only designer to have ever done so without a catwalk show. In 2010 he won the Best Designer Award at the African Fashion Awards in South Africa and was selected as one of 6 finalists at the Swiss Textiles Award in Zurich.

Celebrities including Michelle Obama has been spotted wearing Duro Olowu creations.

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