No1 store for unique EthnouveauⓇ; African and ethnic-inspired clothing and accessories
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Definition Of Ethnouveau



‘New Ethnic’ – The art of combining ethnic elements and modern fashion to create unique apparel with real character.

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More about ethnouveau

Imagine a world filled with socially conscious fashion; where people can discover and enjoy culture and style through clothing.

SHUGAKANE is committed to achieving this vision.

When we started, we quickly discovered that some people feel they are “not the right type of person” to wear ethnic clothing.


So we developed the concept of #ETHNOUVEAU – A perfect mixture of contemporary style with ethnic accents. The NEW ETHNIC.


Working with independent designers, we have developed an #Ethnouveau (oftenhand-made)  Collection and a platform through which they can be sold